John L Warfield Center

Kevin Thomas


Assistant ProfessorPh.D., 2011, Advertising, University of Texas at Austin

Assistant Professor of Advertising
Kevin Thomas

Contact

Interests


Multicultural advertising, issues of diversity and marketplace discrimination, and entrepreneurship and marketplace empowerment

Biography


Dr. Thomas investigates the socio-cultural impact of marketing communication and consumer behavior. His primary research interests pertains to understanding the relationship between marketing communication, consumption practices, and notions of self and community. Using a consumer culture theory (CCT) perspective, Dr. Thomas explores the ways in which identity markers (i.e. race, gender, class, and sexuality) are represented in marketing communication and experienced in the marketplace. Other areas of research interests include multicultural advertising, issues of diversity and marketplace discrimination, and entrepreneurship and marketplace empowerment.    

Current Research Projects: 

  • Exploring the socio-cultural impact of target marketing through a textual analysis of alcohol print advertisements targeted to historically privileged and marginalized communities 
  • Understanding stigmatized consumption through an ethnographic study of The Smarteez
  • Examining food marketing as a cultural influence on health disparities among black and Latino/a populations
  • Investigating modes of authentic consumption via a longitudinal discourse analysis of hip hop music lyrics 

Most recently his work has appeared in the Journal of Organizational Change Management and the Journal of Management, Spirituality, and Religion. Publications are forthcoming in Preventive Medicine, Journal of Small Business & Entrepreneurship, and the Handbook of Research in Religion and Spirituality and Work.

Courses


AFR 372D • Exploring Food/Urban Change

30155 • Fall 2016
Meets MW 4:00PM-5:30PM WAG 420
(also listed as ADV 378, WGS 340)

Prerequisite: Upper-division standing, and a University grade point average of at least 2.25; additional prerequisites vary with the topic.

May be counted toward the cultural diversity flag requirement. May be counted toward the ethics and leadership flag requirement. May be counted toward the independent inquiry flag requirement.

Course number may be repeated for credit when the topics vary.

Topic description: Students will gather data related to access to quality food resources, impact of gentrification on food access, and the role of food marketing in both of these issues in relationship to racially and culturally diverse communities in the Greater Austin area. Course will encompass place-based curriculum in critical race theory, critical marketing scholarship, and urban planning and development.

 

AFR 372D • Explrg Food/Urb Chg: Cntr Mktg

29364 • Spring 2016
Meets MW 3:30PM-5:00PM PAR 1
(also listed as ADV 378, WGS 340)

Gathers data related to: access to quality food resources, impact of gentrification on food access, and the role of food marketing in relationship to racially and culturally diverse communities in the Greater Austin area. Encompasses place-based curriculum in critical race theory, critical marketing scholarship, and urban planning and development.

AFR 372D • Exploring Food/Urban Change

29629 • Fall 2015
Meets MW 4:00PM-5:30PM CMA 3.124

Please check back for updates.

AFR 372E • Adv As Social Communication

30535 • Fall 2014
Meets MW 10:00AM-11:30AM CMA 3.124

Please check back for updates.

AFR 372E • Adv As Social Communication

30367 • Fall 2013
Meets MW 10:00AM-11:30AM CMA 3.124

Please check back for updates.

Curriculum Vitae


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