Michael S. Mackert
Associate Faculty — Ph. D., Michigan State University
Associate Professor in the Stan Richards School of Advertising and Public Relations
health literacy, with a particular interest in the best ways to design health messages to reach low health literate populations
Home Department: Advertising
Education: PhD, Michigan State University
Research interests: Dr. Mackert's current research focus is on health literacy, with a particular interest in the best ways to design health messages to reach low health literate populations. Current research projects include: evaluating specially-designed websites to provide information to low health literate audiences on mobile devices; investigating the cultural and socioeconomic factors that make it challenging for parents to raise children with healthy eating and exercise habits; developing a campaign to promote folic acid usage in Mexican-born women living in the United States; and evaluating direct-to-consumer advertising of pharmaceuticals to evaluate their educational content for low health literate audiences.
Integrated Communications Management Account Planning
Recent Publications: Whitten, P., Love, B., Buis, L., and Mackert, M. (in press) Health Education Online for Individuals with Low Health Literacy: Evaluation of the Diabetes and You Website. Journal of Technology in Human Services.
Whitten, P., Buis, L., and Mackert, M. (in press) Factors Impacting Providers' Perceptions Regarding Midwestern EMR Deployment. Telemedicine and e-Health.
Mackert, M. and Whitten, P. (in press) The Relationship Between Healthcare Organizations and Technology Vendors: An Overlooked Key to Telemedicine Success. Journal of Telemedicine and Telehealth.
Whitten, P., Johannessen, L., Soerensen, T., Gammon, D., and Mackert, M. (in press) A Systematic Review of Research Methodology in Telemedicine Studies. Journal of Telemedicine and Telecare.
Mackert, M. and Whitten, P., (2007) Successful Adoption of a School- Based Telemedicine System. Journal of School Health, 77 (6), 327-330.
Hopp, F., Whitten, P., Subramaninan, U., Woodbridge, P., Mackert, M., and Lowery, J. (2006) Perspectives from the Veterans Health Administration About Opportunities and Barriers in Telehealth. Journal of Telemedicine and Telecare, 12 (8), 404- 409.
Whitten, P., Mackert, M., Love, B., and Buis, L. (2006) Health Information Online for Low Literate Adults: An Evaluation in Two Populations. Proceedings of MedNET 2006, 11th World Congress on Internet in Medicine.
Mackert, M. (2006) Expanding the Theoretical Foundations of Telemedicine. Journal of Telemedicine and Telecare, 12 (1), 49-50.
Whitten, P. and Mackert, M. (2005). Addressing Telehealth's Foremost Barrier: Provider as Initial Gatekeeper. International Journal of Technology Assessment in Health Care, 21 (4), 517-521.
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