Teresa Lozano Long Institute of Latin American Studies
Teresa Lozano Long Institute of Latin American Studies

Kate Gillespie


Associate ProfessorPh.D., London Business School

Associate Professor, Department of Marketing Administration and Department of Middle Eastern Studies

Contact

Interests


International marketing; international business-government relations; business in developing countries

Courses


I B 395 • Emerging Markets

05320 • Spring 2014
Meets TTH 11:00AM-12:30PM GSB 3.104
(also listed as MES 384)

This course is designed to give students an understanding of the traditional challenges to global marketing in emerging markets, including those in Africa, Asia, Latin America, the Middle East, and the former East Bloc. It will examine commonalities of different regions and countries while highlighting cultural and economic differences. 

This course provides frameworks for

  • understanding the economic and financial challenges of emerging markets
  • exploring common cultural differences between emerging markets and the United States
  • managing economic, regulatory and political risk
  • evaluating both local and global competition in emerging markets
  • adapting marketing research in emerging markets
  • assessing the desirability of entering specific markets
  • determining the best mode of entry for an emerging market
  • managing brands in emerging markets
  • adapting the marketing mix (product, price, distribution and promotion) to an emerging market

In addition, students will create a market assessment and marketing plan for taking a specific business into a specific emerging market.

Texts & Grading

To be provided by instructor.

LAS 381 • Emerging Markets

40550 • Spring 2013
Meets TTH 11:00AM-12:30PM CBA 4.332
(also listed as I B 395, MES 384)

This course is designed to give students an understanding of the traditional challenges to global marketing in emerging markets, including those in Africa, Asia, Latin America, the Middle East, and the former East Bloc. It will examine commonalities of different regions and countries while highlighting cultural and economic differences. 

This course provides frameworks for

  • understanding the economic and financial challenges of emerging markets
  • exploring common cultural differences between emerging markets and the United States
  • managing economic, regulatory and political risk
  • evaluating both local and global competition in emerging markets
  • adapting marketing research in emerging markets
  • assessing the desirability of entering specific markets
  • determining the best mode of entry for an emerging market
  • managing brands in emerging markets
  • adapting the marketing mix (product, price, distribution and promotion) to an emerging market

In addition, students will create a market assessment and marketing plan for taking a specific business into a specific emerging market.

Texts & Grading

To be provided by instructor.

I B 395 • Emerging Markets

04760 • Spring 2012
Meets MW 12:30PM-2:00PM UTC 1.116
(also listed as MES 384)

Course Description

This course is designed to give students an understanding of the traditional challenges to global marketing in emerging markets, including those in Africa, Asia, Latin America, the Middle East, and the former East Bloc. It will examine commonalities of different regions and countries while highlighting cultural and economic differences. 

 

This course provides frameworks for

 

  • understanding the economic and financial challenges of emerging markets
  • exploring common cultural differences between emerging markets and the United States
  • managing economic, regulatory and political risk
  • evaluating both local and global competition in emerging markets
  • adapting marketing research in emerging markets
  • assessing the desirability of entering specific markets
  • determining the best mode of entry for an emerging market
  • managing brands in emerging markets
  • adapting the marketing mix (product, price, distribution and promotion) to an emerging market

 

In addition, students will create a market assessment and marketing plan for taking a specific business into a specific emerging market.

 

Texts & Grading

To be provided by instructor.

LAS 381 • Global Marketing

40335 • Fall 2011
Meets MW 3:30PM-5:00PM UTC 1.104
(also listed as I B 395, MES 384)

This course is designed to present an overview of international marketing in an increasingly global marketplace. It provides frameworks for understanding the economic, cultural and political environment of global marketing; assessing the desirability of specific foreign markets; determining the best mode of entry for a market; globalizing the marketing mix; evaluating competitive options for both global firms  and local firms defending against global firms; organizing transnational firms to better implement global strategies

A group project allows students to investigate taking a business to a foreign market. We have a major project that requires student groups to take a business to a country. Area studies students (like MES) are always required to be in a group targeting a country  from their region.

 

Texts

To be provided by instructor. 

 

Grading

To be provided by instructor. 

LAS 398R • Master's Report

36540 • Spring 2001

Preparation of a report to fulfill the requirement for the master's degree under the report option.

Prerequisite: Graduate standing in Latin American studies and consent of the supervising professor and the graduate adviser.

Offered on the credit/no credit basis only. Restricted enrollment; contact the department for permission to register for this class.

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  • Teresa Lozano Long Institute of Latin American Studies

    University of Texas at Austin
    SRH 1.310
    2300 Red River Street D0800
    Austin, Texas 78712