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Glenn Richter




Glenn Richter

Professor of Music Business & Conducting

Professor Richter is in his 25th year with the University of Texas. He taught previously at the University of Michigan and the College-Conservatory of Music at the University of Cincinnati. For fifteen years he directed the Longhorn Band program and Symphony Band. Currently, he teaches three levels of undergraduate instrumental conducting, band arranging, band literature, and music business courses. In 2002 he designed a computer instructional module for undergraduate conductors that will be available in a CD-ROM format this fall. Professor Richter also teaches seminars in Plan II and serves on the Plan II Faculty Advisory Committee. He has won recognition from the Texas Exes, been selected as a distinguished alumnus by the Tejas Foundation, and was recognized for undergraduate teaching excellence in


T C 302 • Business Of Music Performnc-W

43705 • Fall 2009
Meets MWF 2:00PM-3:00PM MRH M3.113

UGS 302    Signature Course    Music Business    Unique # 64675   
MWF 2:00 p.m.        MRH M3.112        Professor Glenn Richter
The history of the business of music
•    The technologies and innovators that built the music business
•    Guarding intellectual property – copyright legislation and Congressional acts of importance
•    The power of the performing musical personality
•    Opportunities for entrepreneurship – the money streams
•    Agencies and societies with power and control of artistic properties
•    The power of management:  publishers, labels, career managers, venue managers
•    The changing business models
The creative processes: writing and performing music
•    Songwriting:  lonely independence versus collaborations
•    The art, life and challenges of the performance world
•    Lyric and performance content issues:  expression, confrontation, and censorship
•    The non-profit sector; entrepreneurship in the classical world
Building an audience
•    Music in media:  radio, television, advertising, the internet
•    The new model:  Web 2.0
•    Live performance venues:  artist(s) and merchandise
•    Capturing sounds: entrepreneurship in the recording arts

Discovering music and art
•    Music at the Blanton
•    Music at Bass, Bates or the Long Center
•    Music in the commercial setting
•    The power of music in sports

Connecting the dots:  music in our lives

Class format:  Class begins at 2:00 p.m. and concludes at 2:50 p.m.  Punctuality is important to the professor and our guest speakers.  Our visiting lecturers include songwriters, performers, publishers, administrators, venue directors, entertainment lawyers, and merchandising managers. 

Reference materials (purchase not required)
•    Music, Money, and Success, by Jeffrey Brabec and Todd Brabec
•    The Music Business Handbook,  6th edition, by John Baskerville
•    The Musician’s Busiiness & Legal Guide,  Mark Halloran
•    Music Publishing, 5th Edition, Tim Whitsett
•    Everything you wanted..the music business, Donald Passman
•    Required supplemental readings available on Blackboard

Music performance or music reading ability is not required in order to be highly successful with this course.

Writing = 30%            Speaking/discussing/attending = 35%        Testing = 35%
10 short papers @ 2% ea.    “My music” oral presentation = 5%        Test 1 = 5%
  [1 pg.]            Oral presentation of research = 5%        Test 2 = 10%
1 research paper =  10%    “My venture” = 5%                Test 3 = 10%
      [5 – 8 pages]        Debate topic A = 5%                Final essays = 10%
                Debate topic B = 5%
                Participation and attendance = 10%

Grading option:  Two or more students may collaborate on a research project.  Such a project can combine the research paper (10%) under the writing caption with the oral presentation of research  (5%) and “my venture” (5%) under the speaking caption.  Collaborations require permission in advance from the professor before October 1.

                Office hours
Associate Director’s Office – 3.138.  MW 11:00 – 11:30 a.m.;  1:15 – 1:45 p.m.; 3:00 – 3:30 p.m.
                    Tu-Th 1:30 – 2:30 p.m.

            Target dates for assignments and quizzes:
Quizzes        Essays – 1 page or less    Research    Oral presentations
9/25            9/4, 9/11, 9/18,         11/6        8/31 – “my music”
10/23            10/2, 10/9, 10/16, 10/30             11/6  -  research
11/23            11/13, 11/20, 12/2                11/16 – music business venture
Essay topics include UGS lectures, performances, interviews, class discussions, readings, commentaries, criticisms, guest lecturers, discoveries….

                Tentative guest lecturers
Jim Eno, drummer for Spoon        Bruce Robison, award winning songwriter
Ed Fair, entertainment law attorney    Gary Powell, producer of 47 million records for Disney
John Graham, director, Erwin Cntr.    Casey Monahan, director, Texas Music Office
Cathy Panoff, director, PAC        Wally Williams, co-owner, Tequila Mockingbird Productions
About the professor:
Professor Richter is in his 30th year with the University of Texas.  He also served on the faculties at the University of Michigan and the University of Cincinnati. Professor Richter has enjoyed performance collaborations with a wide variety of artists, including soprano Barbara Conrad, country western singer Willie Nelson,  the late Barbara Jordan, and composers Morton Gould, Gunther Schuller, and Karel Husa,.  He has recorded and produced several CDs.  As a conductor he directed public performances at Lincoln Center, the Dallas Meyerson Center, the Houston Wortham Center, and Austin's own Erwin Center.  In 1995 he received the UT Ex–Students' Association "Top Hand" award and a special leadership excellence award from the Eanes School District.  In 2000, the Tejas Foundation recognized him as a Distinguished Alumnus.  In May of 2004 he received the teaching excellence award for Fine Arts.  He is also a contributing author for a new textbook about the music business and careers in music. 

Professor Richter serves as an Associate Director and Professor for the Butler School of Music.  He is also the Director of the Center for American Music, housed in the U.T. School of Music.  During the past two years he has built the framework for Longhorn Music, the new recording label recently trademarked by U.T..  His wife, Kitt, is a UT graduate who specializes in pre-school education. Their son, Zach, is a Plan II alumnus and Yale Law graduate now an attorney with the Department of Justice in Washington D.C.. Their daughter, Kathleen, a former All Big 12 player and Academic All-American for U.T. Softball, is an Assistant Athletic director and academic counselor for U.T. Athletics.   Professor Richter enjoys ranching, organic gardening, and fishing the shallow bay waters of the Texas gulf coast.

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    University of Texas at Austin
    305 East 23rd St
    CLA 2.102
    Austin, Texas, 78712-1250