College of Liberal Arts

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Branding Guidelines

Please reference the College of Liberal Arts standards manual when using the logos below. Use any style below at your discretion.

Contact Allen Quigley, Assistant Director for Branding and Marketing, for any questions regarding usage.



All College-level Logos

Download all available formats in a single .ZIP file here.

Branded Logo

branded

Download: Full branded set  |  CMYK (print)  |  RGB (web)
Grayscale & Knockout N/A  |  Pantone Matching System

Formal Logo

formal

Download: Full formal set  |  CMYK (print)  |  RGB (web)
Grayscale  |  Knockout  |  Pantone Matching System

Primary Logo

primary

Download: Full primary set  |  CMYK (print)  |  RGB (web)
Grayscale  |  Knockout  |  Pantone Matching System 



College Typefaces

Benton Sans/Benton Sans Condensed is the primary typeface. While Benton Sans is most often used in headers, there is no prohibition in use for body copy. As with all sans-serif faces, adequate spacing between lines is needed to maintain legibility.

GT Sectra is the typeface used in the University of Texas wordmark. See examples of the official typefaces here.

Contact Allen Quigley, Assistant Director for Branding and Marketing, for questions regarding the typeface families.



Color Palette

Please refer to the University color guide for further information.

Contact Allen Quigley, Assitant Director for Branding and Marketing, for questions regarding the color palette.


Primary Palette

The distinctive burnt orange color plays a major role in establishing our identity and should be implemented consistently in all web and print communications, as well as a broad range of marketing materials.

159

PANTONE: 432  |  CMYK: 0, 65, 100, 9  |  RGB: 191, 87, 0  |  HEX: #BF5700

white

CMYK: 0, 0, 0, 0  |  RGB: 255, 255, 255  |  HEX: #FFFFFF



Secondary Palette

While burnt orange and white are the university's primary colors and an integral part of our brand, a secondary color palette has been developed to provide versatility and variety when developing communications materials for university programs.

Limit the number of secondary colors used in a single piece so they do not create an environment where UT is not recognizable. Avoid color combinations of black and orange.

432

PANTONE: 432  |  CMYK: 65, 43, 26, 78  |  RGB: 51, 63, 72  |  HEX: #333F48

7469

PANTONE: 7469  |  CMYK: 100, 31, 8, 42  |  RGB: 0, 95, 134  |  HEX: #005F86

5545

PANTONE: 5545  |  CMYK: 62, 19, 45, 50  |  RGB: 67, 105, 91  |  HEX: #43695B

130

PANTONE: 130  |  CMYK: 0, 30, 100, 5  |  RGB: 242, 169, 0  |  HEX: #F2A900

412

PANTONE: 412  |  CMYK: 52, 59, 45, 90  |  RGB: 56, 47, 45  |  HEX: #382F2D

7527

PANTONE: 7527  |  CMYK: 3, 4, 14, 8  |  RGB: 214, 210, 196  |  HEX: #D6D2C4