As the global marketplace continues to expand, so do opportunities to invest, especially in the Arab World.
Collectively the ninth-largest market in the world, the Arab world consists of 22 countries and has more than 350 million consumers.
But the Arab market is generally not well understood by outsiders. This is your opportunity to learn about the Arab markets, based on Dr. Vijay Mahajan’s firsthand research and interviews.
In his presentation on September 4, Professor Mahajan will peel away Western-world stereotypes of Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets.
Through Mahajan’s rich blend of data and anecdotal observations, you will learn how hundreds of local and multinational companies (such as Coca-Cola, Unilever, and Proctor & Gamble) have already learned how to respect the region's culture and religious norms and to create successful businesses in Arab markets. Mahajan will share their successful strategies.
Dr. Vijay Mahajan’s new book on this subject: The Arab World Unbound: Tapping into the Power of 350 Million Consumers (Wiley Jossey-Bass Publishing), will be released in August 2012.