South Asia Institute
South Asia Institute

Vijay Mahajan


Professor

Contact

Courses


MKT 382 • Invisible Global Marketing

05500 • Spring 2016
Meets MW 2:00PM-3:30PM GSB 3.106
(also listed as ADV 391K, ANS 391)

This course will focus on the unique characteristics of the developing markets and the relevant market strategies.

 

Developing markets, which are home to 86 percent of the world’s population, not only represent the future of global commerce but present rich opportunities today.  These opportunities can be seen in growing markets for luxury goods among a newly minted luxury class, entry-level automobiles and appliances for a burgeoning middle class and low-cost products for poor and rural customers.  Today about half of the estimated 1.7 billion members of the “consumer class” live in the developing world and this percentage is increasing year by year.

 

But companies won’t realize these opportunities through the market strategies that work in the markets of the developed world.  In developing markets, there are no smooth superhighways, no distribution networks, and, in many cases, no electricity.  These markets are younger, behind in technology (but rapidly catching up) and inexperienced as consumers.  These characteristics, which can present obstacles, also create opportunities for companies with the right strategies. 

 

Specifically the course objectives are:

  • Provide students with an understanding of the unique market realities of the developing counties.
  • Discuss creative and profitable market strategies that are being implemented by companies to leverage the 86% opportunity.
  • Understand the important role being played by NGOs, Foundations, social organizations and entrepreneurs in addressing the social problems of the developing countries.

 

The course will be of particular value to students planning careers in management consulting, NGOs, foundations, social organizations and multinational companies.

 

The format of the course will include lectures by the instructor, guest speakers and group presentations by students

MKT 382 • Invisible Global Marketing

05265 • Spring 2015
Meets TTH 11:00AM-12:30PM GSB 3.104
(also listed as ADV 391K, LAW 379M, MES 384, P A 388K)

This course will focus on the unique characteristics of the developing markets and the relevant market strategies.

Developing markets, which are home to 86 percent of the world’s population, not only represent the future of global commerce but present rich opportunities today.  These opportunities can be seen in growing markets for luxury goods among a newly minted luxury class, entry-level automobiles and appliances for a burgeoning middle class and low-cost products for poor and rural customers.  Today about half of the estimated 1.7 billion members of the “consumer class” live in the developing world and this percentage is increasing year by year.

But companies won’t realize these opportunities through the market strategies that work in the markets of the developed world.  In developing markets, there are no smooth superhighways, no distribution networks, and, in many cases, no electricity.  These markets are younger, behind in technology (but rapidly catching up) and inexperienced as consumers.  These characteristics, which can present obstacles, also create opportunities for companies with the right strategies.  

Specifically the course objectives are:

  • Provide students with an understanding of the unique market realities of the developing counties.
  • Discuss creative and profitable market strategies that are being implemented by companies to leverage in 86% opportunity.
  • Understand the important role being played by NGOs and Foundations in addressing the social problems of the developing countries.

The course will be of particular value to students planning careers in management consulting, NGOs, foundations, and multinational companies.

MKT 382 • Invisible Global Marketing

05325 • Spring 2013
Meets MW 2:00PM-3:30PM GSB 3.138
(also listed as LAS 381, LAW 379M, MES 384, P A 388K)

This course will focus on the unique characteristics of the developing markets and the relevant market strategies.

Developing markets, which are home to 86 percent of the world’s population, not only represent the future of global commerce but present rich opportunities today.  These opportunities can be seen in growing markets for luxury goods among a newly minted luxury class, entry-level automobiles and appliances for a burgeoning middle class and low-cost products for poor and rural customers.  Today about half of the estimated 1.7 billion members of the “consumer class” live in the developing world and this percentage is increasing year by year.

But companies won’t realize these opportunities through the market strategies that work in the markets of the developed world.  In developing markets, there are no smooth superhighways, no distribution networks, and, in many cases, no electricity.  These markets are younger, behind in technology (but rapidly catching up) and inexperienced as consumers.  These characteristics, which can present obstacles, also create opportunities for companies with the right strategies. 

Specifically the course objectives are:

  • Provide students with an understanding of the unique market realities of the developing counties.
  • Discuss creative and profitable market strategies that are being implemented by companies to leverage in 86% opportunity.

The course will be of particular value to students planning careers in management consulting, NGOs, foundations, and multinational companies.

MKT 382 • Invisible Global Marketing

05030 • Spring 2012
Meets MW 2:00PM-3:30PM UTC 1.102
(also listed as LAS 381, LAW 379M, P A 388K)

This course will focus on the unique characteristics of the developing markets and the relevant market strategies.

Developing markets, which are home to 86 percent of the world’s population, not only represent the future of global commerce but present rich opportunities today.  These opportunities can be seen in growing markets for luxury goods among a newly minted luxury class, entry-level automobiles and appliances for a burgeoning middle class and low-cost products for poor and rural customers.  Today about half of the estimated 1.7 billion members of the “consumer class” live in the developing world and this percentage is increasing year by year.

But companies won’t realize these opportunities through the market strategies that work in the markets of the developed world.  In developing markets, there are no smooth superhighways, no distribution networks, and, in many cases, no electricity.  These markets are younger, behind in technology (but rapidly catching up) and inexperienced as consumers.  These characteristics, which can present obstacles, also create opportunities for companies with the right strategies. 

Specifically the course objectives are:

Provide students with an understanding of the unique market realities of the developing counties.

Discuss creative and profitable market strategies that are being implemented by companies to leverage in 86% opportunity.

The course will be of particular value to students planning careers in management consulting, NGOs, foundations, and multinational companies.

ANS 391 • Invisible Global Marketing

31110 • Spring 2010
Meets MW 11:00AM-12:30PM GSB 3.104

Study of various subjects with Asian studies-related content.  Specific offerings are listed in the Course Schedule.  Some topics are offered on the letter-grade basis only; these are identified in the Course Schedule.  Prerequisite: Graduate standing; additional prerequisites vary with the topic and are given in the Course Schedule.


ANS 391 • Invisible Global Marketing

30665 • Spring 2009
Meets TTH 12:30PM-2:00PM GSB 3.106

Study of various subjects with Asian studies-related content.  Specific offerings are listed in the Course Schedule.  Some topics are offered on the letter-grade basis only; these are identified in the Course Schedule.  Prerequisite: Graduate standing; additional prerequisites vary with the topic and are given in the Course Schedule.


ANS 391 • Invisible Global Marketing

31318 • Spring 2008
Meets MW 12:30PM-2:00PM UTC 1.102

Study of various subjects with Asian studies-related content.  Specific offerings are listed in the Course Schedule.  Some topics are offered on the letter-grade basis only; these are identified in the Course Schedule.  Prerequisite: Graduate standing; additional prerequisites vary with the topic and are given in the Course Schedule.


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