African and African Disapora Studies Department
African and African Disapora Studies Department

Marketing

 

Course Pubs

a)     The Electronic Publishing Specialist is responsible for course promotion and designs/disseminates course pubs, flyers advertising AADS home course offerings. These documents include information regarding:

(1)  Flags

(2)  Meeting location

(3)  Unique numbers

(4)  Course descriptions

(5)  as well as an attractive photo that represents the nature of the course.

Below are images from the last academic year, including one from the Fall 2016 and Spring 2017 semesters.

Course Pub Samples

b)    Typically, these pubs are completed, printed and posted at least three weeks preceding academic advising, which begins in October for Spring and April for Fall registrations, and posted on social media each day leading up to the start of the advising period. Below is a rough/general timeline, which you can refer to in order to begin preparing for course pub/advising season:

Course Pub Timeline

Event Promotion/branding

a)     Faculty throughout AADS typically host events, mixers, and other occasions that require a flyer, web graphic, or other marketing collateral. For assistance with this please:

i)      Submit your request via email 1-2 weeks in advance

ii)    Include all details/information you would like to have included on the flyer including any written verbiage or description

Website posts/social media posts

a)     Please allow 1-3 business days for posts of this nature to be completed

b)    For web posts/news articles, please include links to your published work, as well as a photo you would like to accompany the post, along with any descriptions/written verbiage you would like to feature

Faculty Office Hours Web Series Spotlight

a)     This series is designed to promote, honor, and celebrate our faculty members and their research through an interview-style sit-down to take a closer look at the ways in which faculty use their resources, knowledge and leadership to impact, change, and/or engage their communities. Each episode runs between 2-4 minutes in length and should take no longer than forty-five minutes, at most, to complete. The production session includes:

(1)   A sit-down interview during which we ask you about your interests, passions, activism, research, etc.

(2)  A short photo-shoot to capture promo pictures

(3)  Some staged B-roll shots of you reading, working, walking, conversing, etc.

b)    Ashley will solicit participants as necessary throughout the semester. Should you be interested in being featured, please email Ashley at ashley.thompson@austin.utexas.edu!