Liberal Arts Career Services
Liberal Arts Career Services

Apogee Results, Digital Marketing Analyst, Application Deadline, BTT Gateway Job ID 11811

Fri, July 29, 2016

Explore this position and learn how to apply via your BTT Gateway account, Job ID 11811.

This role will develop strategies, manage, execute, and optimize Digital Media campaigns across all Search Engine and Social Network platforms. 

Responsibilities 

*Plan, manage, and execute paid search/Pay Per Click (PPC) and social advertising campaigns, including but not limited to account setup, strategy development, organization, and management 
*Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client's objectives 
*Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics 
*Audit both assigned client accounts and as well as assist other accounts when needed 
*Execution & analysis of paid search beta tests & new platforms/vendors 
*Assist Account Supervisor with client communications around paid search knowledge, and recommendations to develop and deliver a clear strategic vision to the client 
*Forecast & plan paid search growth, and regularly communicating opportunity with the client 
*Strong organizational skills, detailed orientation and project management ability 
*Adaptable to change and ability to multi-task 
*Demonstrate resourcefulness and the initiative to drive advanced projects to completion 
*Research digital marketing issues and formulate solutions 

Required Qualifications: 

*Bachelor's degree required 
*Strong organizational skills, detailed orientation and project management ability 
*Ability to be manage client communication without requiring significant Account Supervisor involvement
*Ability to draw critical analysis from data and make specific recommendations -- i.e. adapted to change strategies and recommendations based on data sets 
*Strong client and team leadership qualities, comfortable contributing to company's thought leadership on PPC industry topics 

Not Expected but Delightful to Have Qualifications: 

*Experience in managing large scale, complex paid search campaigns 
*A strong understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution 
*Google Analytics Certification 
*BingAds Professional Certification

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    University of Texas at Austin
    FAC 18
    2304 Whitis Ave. Stop G6200
    Austin, Texas 78712-1508
    512-471-7900