Liberal Arts Career Services
Liberal Arts Career Services

Austin Film Festival, Marketing Director, Application Deadline, BTT Gateway Job ID 9830

Sat, January 31, 2015

Explore this position and apply via your BTT Gateway account, Job ID 9830

OVERALL JOB DESCRIPTION: 
The Marketing Director oversees the overall marketing plan and all promotional efforts related to the mission of Austin Film Festival and On Story. In addition, the Marketing Director facilitates all other departments in fulfilling their marketing and promotional needs. Responsible for the visual representation and branding of the organization as a whole as well as its many parts. Facilitates general outreach in the local community as well as the local, national, and international industry. Coordinates advertising, PR, art, and design. Manages website and social media, events production (Festival and Year-Round), direct mail/email marketing, image distribution, and relationships with media and community partners. Manages all website content for both Austin Film Festival and On Story. Analyzes current advertising trends, marketing metrics, and comparative studies to better interpret our audiences. Monitors all sales and marketing efforts in order to make sure goals are achieved. 


Festival/Conference Duties: 
• Intense niche marketing of films, panels, panelists, and filmmakers in order to drive Badge and Film Pass sales. 
• Oversee development of film marketing plan with the Film Marketing Coordinator to execute in the weeks leading up to the Festival, creating a marketing strategy for each film/screening. 
• Work with Creative Director in promoting the Conference panels and panelists and managing/communicating changes and updates. 
• Work heavily with PR firm to coordinate all PR coverage efforts, drafting last minute press releases and coordinating with local and industry press. 
• Grassroots marketing for the Festival through the local groups, organizations, establishments, etc. 
• Work with Volunteer Coordinator in managing a team of volunteers to distribute marketing materials including Festival posters, program pocket guides and program books ensuring venues are filled with Festival information and film posters. 
• Follow through on contest winners to ensure proper prizes are given at registration. 
• Draft and Disseminate post-festival surveys to different groups. Compile Survey data once submitted. 

QUALIFICATIONS: 
• Familiarity with the Film Industry (both local and national) and Austin Film Festival & On Story. 
• At least 3 years experience in a Marketing position. 
• Bachelor’s degree from a four-year accredited college or university, preferably with an emphasis in Marketing. 
• Preferred events management experience. 
• Expert proficiency in Microsoft Office Suite. 
• Strong knowledge of social media strategies, Adobe Creative Suite, Google Analytics, Wordpress, and FilemakerPro. 
• Strong organizational skills a MUST. 
• Able to multi-task successfully in an ever-changing office and festival environment. 
• Self-motivated and with the ability to work from a timeline. 
• Strong communication skills both verbal and written. 
• Must be creative, with a keen eye for design. 
• Must be able to manage a team of interns and volunteers. 
• Must have strong problem-solving skills with the ability to adapt. 
• Must have a strong sense of customer service and enjoy working with people and the public, especially within the screenwriter’s community. 
• Must have an outgoing personality. 
GOALS: 
• To enhance the overall year-round presence, brand, and recognition of Austin Film Festival within the writers’ and film industry (both locally and nationally) 
• To strengthen the position of Austin Film Festival in these industries by creating strategic partnerships and outreach 
• To raise the position of the On Story Brand within the entertainment and film education industry as a worldwide television and podcast resource. 
• To maintain and meet all yearly economic sales and goals 
• To manage and follow a yearly marketing timeline 

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    University of Texas at Austin
    FAC 18
    2304 Whitis Ave. Stop G6200
    Austin, Texas 78712-1508
    512-471-7900