Liberal Arts Career Services
Liberal Arts Career Services

Charles Schwab & Co., Schwab Intern Academy - Marketing Track, Application Deadline, BTT Gateway Job ID 9845

Wed, April 1, 2015

Explore this position and learn how to apply via your BTT Gateway account, Job ID 9845

It’s not often you get a chance to work with a company that’s been challenging the conventions of the industry for over 40 years. But that’s what you could be doing next summer!  

Schwab’s reason to be is to help our clients create a better future for themselves, their families and their communities. It’s summed up in our tag line: ‘own your tomorrow’, and it permeates everything we do. 

Schwab Intern Academy is our centrally managed summer internship program for juniors/rising seniors and graduate students. The design of the program invites interns to engage directly in Schwab’s culture of service while challenging themselves through a structured blend of learning programs, team-building activities, networking opportunities, and enriching work projects. Features of our Summer 2015 Program include: 

Business Track Project: Real work with a Schwab organization that provides a meaningful and valuable experience to translate classroom learning into a real business project (see below for more details). 
Intern Cohort Project: Opportunity to partner with other interns to brainstorm and present solutions together. 
Training & Learning Activities: Structured and facilitated classroom training, team discussions and events, individual assessments and activities, mentorship and senior leader meetings, and on-the-job training. 
Feedback Loop: Regular feedback from your manager and mentor, career-related discussions, and feedback from you too. 

As a Schwab Intern, you will have the opportunity to gain support from the interaction with professionals across Schwab, including senior leaders, in addition to a dedicated mentor. Schwab is a ‘strengths-based’ organization and during your internship you will learn about yourself and how to apply your unique strengths, abilities, and goals to the work you do with us and beyond. 

Schwab evaluates intern candidates with one objective approach. We look for students with the following characteristics: 

Optimism and curiosity, who are inspired by a keen sense of purpose, awareness and knowledge 
Adaptability and flexibility, who enjoy working through cross-functional partnerships and collaboration to achieve a common purpose 
An innovative and questioning mindset, who constantly look for better ways to do things 

Because interns are considered a primary pipeline for full time opportunities, every intern candidate must be eligible for full time hiring upon graduation and must also meet the following requirements: 

Enrolled in a current undergraduate or graduate program tracking to a bachelors or master’s degree 
Planned graduation between December 2015 and May/June 2016 
Ability to work full time and on-site at Schwab during the 9-week program, from June 15 to August 14 
Specific skills as needed by Business Track 

Recognized as an industry leader, Schwab’s welcoming culture will embrace your individuality and partner you with other like-minded and solution-focused students. We will invest in your summer experience by providing you direction and leadership for a robust and well-rounded internship as well as a focus on a potential future career with Schwab. 

Please Note: For the Summer Internship 2015 Program there will be multiple Business Tracks and we encourage you to apply for all Tracks for which you are qualified and interested. Regardless of which Track you pursue, our goal is to provide each intern with a consistent and unique experience; an experience you won’t soon forget! 

Also, please note which Marketing track or tracks you are most interested in pursuing with Schwab. 

Marketing Track 2 (Central Marketing): 

Overview: Charles Schwab’s Central Marketing organization manages the Schwab brand, develops impactful advertising that promotes our products & services and creates the marketing touch points and communications that our clients interact with across a variety of channels. Within this marketing track, interns will be placed under specific teams including; Retail Acquisition, Institutional Services Marketing, Marketing Technology & Operations, Content & Client Marketing and Trading Services Advertising & Marketing. Responsibilities, depending on the team, could include developing campaigns and communications, managing marketing projects and building touch points through marketing platforms / technology. 

Retail Acquisition (1 in SF) 

The Retail Acquisition Marketing team is responsible for creating and activating marketing programs that increase new to firm client and asset growth and new assets among retail investors. 

The ideal MBA candidate is seeking breadth of exposure to a world class marketing organization, and possesses an interest in understanding keen focus consumer insights, marketing and sales alignment and the impact of marketing on key business drivers. This role will work closely with cross functional teams including brand, venture marketing, social media, traditional media, advertising, business development, sales, and creative agencies. This is an opportunity to understand and influence the entire consumer experience that surrounds a marketing program. The intern will develop and implement a recommendation for a multi-channel marketing program that focuses on measurable goals for acquiring new retail clients and assets. Examples of programs include: developing a unique high net worth marketing event series, creating a new client experience strategy, improving a promotional campaign, or launching of a new product/service. Choice of marketing program will be heavily influenced by key business priorities. 

Institutional Services Marketing (1 in SF) 

Intern will provide marketing operations and analysis support to our B2B businesses, including Advisor Services (independent third party advisors) and our Corporate Services areas (401K and equity compensation plans). The intern will leverage data, Marketo (a marketing automation platform) and Salesforce CRM, to deliver value added insights and improve marketing effectiveness. Scope may include opportunities to (1) execute data strategies to better leverage Salesforce CRM, (2) leverage metrics and data to drive insights to optimize spend and (3) support Marketo marketing campaigns configurations.  

Trading Services (1 in Austin): 

This role will provide support on a variety of Trading Services acquisition programs including offline and online advertising, social media, and paid search. The manager will help implement new advertising campaigns across multiple channels as well as support research needs, new prospect experience initiatives, and reporting. This role will interface with several internal groups including compliance, product, client experience, media, business development, sales, and publishing, as well as multiple external agencies. 

Marketing Technology & Operations (2 in Austin): 

Marketing Technology & Operations is an emerging discipline focused on the end-to-end optimization of the marketing function including planning & fiscal management, technology & operations and organizational competency. This team will create extraordinary leverage to scale marketing programs through agile, dynamic platforms, people and processes. Responsibilities for the Intern will include building campaigns and flows within our Marketing Automation platform and managing projects within Lead Management and / or our broader Marketing Technology project portfolio. 

Content & Client Marketing (2 in SF) 

Editorial (1) 

The Editorial team at Charles Schwab is a group of editors and journalists responsible for creating dynamic, engaging educational content for Schwab clients and prospects. The group manages a number of editorial properties, including a digital multimedia content hub and two client-focused magazines. 

The Editorial Intern will have the opportunity to work on a variety of projects, including refining our team’s style guide, writing video scripts, developing infographic ideas, and participating in day-to-day content development. This role requires the Intern to work closely with business partners across the company, as well as with our external publishing agencies. The Intern should be pursuing a degree in English, communications, journalism or a related field. 

Digital Marketing (1) 

Schwab’s Digital Marketing team is responsible for managing Schwab’s owned, earned and paid media efforts, including Schwab.com (our largest marketing channel), search engine optimization, paid media, content distribution and social media. The Digital Marketing intern will partner with key internal partners (advertising, product management, measurement + analytics, publishing and technology) and external support (digital creative agency) to develop digital experiences supporting key strategic initiatives that drive new customer acquisition and/or deepen engagement with existing clients. Sample projects include: developing integrated social media strategy for new product launches; managing design of new (or redesign of existing) marketing content on Schwab.com; assessing new creative and technology vendors to deliver immersive digital experience across multiple devices (desktop, tablet, smartphone); developing and executing online testing of new Schwab.com experiences (A/B and Multivariate testing).

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