Liberal Arts Career Services
Liberal Arts Career Services

FramesDirect, Content Writing Internship, Application Deadline, BTT Gateway Job ID 8514

Thu, June 19, 2014 seeks a Content Writer Intern in Austin, TX. 
COMPANY BACKGROUND is the leading online retailer of premium eyewear and the world’s leading online prescription eyewear experts. Our mission at is to set the standard for purchasing premium eyewear online through our superior product quality, prescription lens expertise, attention to style, and best customer experience. We go above and beyond other online eyewear retailers by assisting the customer at every stage of their eyewear purchasing experience. is part of the Essilor e-Commerce Global Business. 
Essilor of America, Inc. (Essilor), is the leading manufacturer and wholesaler of prescription lenses in the United States. Through its subsidiary, Essilor Laboratories of America, Inc., (Essilor Laboratories), Essilor owns the largest and most comprehensive optical laboratory network in the United States. Learn more about EOA at 

OUR OPPORTUNITY: is looking for a talented Content Writer Intern to write on-site eyewear brand content to support and drive our organic search (SEO) efforts. The Content Writer Intern will work collaboratively with our product, creative, and marketing departments to help plan, write and edit brand-specific copy that represents the voice of This position requires excellent copywriting skills. The Content Writer Intern’s main goals are: 
1- to produce quality content that will not only appear in search engines, but drive traffic to the site, and convert into sales. 
2- to increase's visibility for target keywords/phrases in organic search. 


Content Writing: 
- Research brands and write compelling copy for on-site catalog pages that will educate visitors, help with ranking on search engines, and possibly attract back-links from other websites. 
- Other writing assignments as needed. 

- Excellent copy writing skills: creative writing, solid grammar, and impeccable spelling are a must 
- Knowledge of organic search and search engine marketing a plus. 

- Strong writing skills and interest in building web development experience, preferably studying Marketing or Journalism. 
- Student should currently be actively enrolled in a degree-seeking program and have already completed core requisites for degree sought or MUST have outside equivalent experience.

Application Deadline 6/19. See BTT Gateway Job ID 8514.

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    University of Texas at Austin
    FAC 18
    2304 Whitis Ave. Stop G6200
    Austin, Texas 78712-1508