Liberal Arts Career Services
Liberal Arts Career Services

Starcom Worldwide, Media Associate, Application Deadline, BTT Gateway Job ID 10033

Sat, March 14, 2015

Explore this position and learn how to apply via your BTT Gateway account, 10033 

Starcom MediaVest Group (SMG), a division of Publicis Groupe, is ranked one of the largest brand communications 
groups in the world and encompasses an integrated network of human experience strategists, investment specialists, 
content creators and digital experts. With nearly 7,300 employees in 110 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, and Walmart, among others. In 2010, Adweek named SMG "Media 
Agency of the Decade." For more information on SMG, visit www.smvgroup.com. 

Media Associates support the creation, management and stewardship of Starcom MediaVest Group’s (SMG) client 
media plans and investments. The Media Associate role is a great place to begin your career in the continuously 
evolving world of advertising. At SMG, we provide you extensive training and development opportunities when you join our team. 

As a Media Associate at SMG you will be working for one of our three brands in Chicago - Starcom, Spark or Tapestry. 
There are several groups within these brands that you may start in. Depending on which group you start off with, you 
may focus on different functions of the Media Associate role. 
No matter where you start as a Media Associate, you will have the opportunity to rotate and gain different experiences 
in the role over time. Here are some of the key things that you may focus on as a Media Associate at SMG: 
• Learn about your client’s business, including the industry, category, and your client’s competitors 
• Collaborate with internal colleagues and external sales professionals 
• Develop relationships with both client contacts and external vendors 
• Develop a solid understanding of consumer and industry insights to analyze competitors 
• Inform and influence when and where a client’s advertising dollars should be spent 
• Learn how to make educated placement recommendations using media statistics and basic media math calculations 
(all taught in our training programs) 
• Develop analytical and negotiation skills 
• Monitor budgets, reporting and purchases to ensure all ads run as ordered 

Additonal Documents: Cover Letter 
Salary: Paid, TBD 
Location: Chicago, IL 

Screening Criteria: 
Graduation Dates: December 2014-August 2015 
GPA: 2.75 

Class Level: Seniors, Alumni 
Work Authorization: U.S. Citizen or Permanent Resident 

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