Liberal Arts Career Services
Liberal Arts Career Services

HomeAway

Summer 2017

Position: Partner Marketing Intern
Student: Economics Junior

I am the Partner Marketing intern at HomeAway, which is part of the Expedia Family. What the company necessary does is provide a platform for travelers and Homeowners/Property Managers to get each other's services. HomeAway is the world leader in Vacation Rentals.  HomeAway help travelers take the best vacations of their lives and maximize the opportunity for your financial success. I was on the supply side of their business which consists of home owners and Property managers. HomeAway believes in a “best match” policy, in order to deliver the best travelers for their properties

My Internship revolved around developing campaigns to increase the inventory of HomeAway.  There has been a supply crunch in several destinations and campaigns and what we look into is how to bridge that gap between supply and demand, so that we don’t send travelers to places where there is a shortage of properties.

 A typical day in my internship, involves attending several meetings, follow ups on my projects, meeting with people across departments such as social, email, analytics to see how the campaigns you launched are performing and the various channels that it is running through. What is important to know what every campaign is multifaceted so there is always a lot going on. Some of the facets are email, influences, display, social media and partnerships. And after a campaign is over you need to monitor campaign results by channels. Hence there is heavy analytics and data driven skills that are required and essential part of marketing. The typical daytime responsibilities revolves around the projects that you are responsible for and taking complete ownership of it.


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    University of Texas at Austin
    FAC 18
    2304 Whitis Ave. Stop G6200
    Austin, Texas 78712-1508
    512-471-7900