Liberal Arts Career Services
Liberal Arts Career Services

KMFA

Fall 2018

Title: Marketing and Engagement Intern
Student: Government Junior

As a Marketing and Engagement intern at KMFA 89.5, my duties focused largely on various types of audience engagement upkeep, through social media or event planning for example, and on creating one large marketing campaign project throughout the semester. A typical day starts out at the office at 9 in the morning.

Our workspace is a few large tables overlooking North Lamar and Pease Park in the marketing department. The office was built in the early 1950s and radiates a calming energy, it helps that classical music usually plays softly overhead. While KMFA does take up a whole building, the staff is still relatively small and close-knit.

Each morning, as I drank my coffee, I would start to scan the news. Daily media scans were a vital part of our social media upkeep. I looked for any relevant news concerning classical music, Austin music, or general news concerning musicians’ rights and lives. These articles could then be posted by the KMFA social media pages to engage the audience with relevant and interesting news tidbits.

Afterwards, the other intern and I would work on creating event pages for the KMFA website. Music groups, venues, and community organizers can submit events to be promoted on the website’s event calendar and newsletter. We sift through each event and make sure it’s appropriate for the branding KMFA embodies and then input it all into the main calendar.

We usually end the day by collaborating on our big marketing campaign. This varies semester to semester, but it’s mostly intern-led. We chose to create a podcast and build a campaign around promoting it. Each day varied depending on what we needed to do for the podcast. One day was spent recording in the studio, another spent on the script and research, building our presentation, etc. After some independent work, we wrapped up for the day around 2 or 2:30 pm.


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    University of Texas at Austin
    FAC 18
    2304 Whitis Ave. Stop G6200
    Austin, Texas 78712-1508
    512-471-7900