Liberal Arts Career Services
Liberal Arts Career Services

Rodeo Austin

Spring 2018

Position: Ticket & Events Intern
Student: Economics Senior

In the Spring season of 2018, I began my Ticketing & Event Marketing internship here at Rodeo Austin. Rodeo Austin is a local, non-profit organization that upholds the mission to promote and fund education for the youth and to teach the community about Western heritage.

From the get-go, there was already an "Intern To-Do list" established, with projects that were to be fulfilled until the arrival of the two week Rodeo event. Microsoft Excel quickly became my best friend. My very first project was to establish Badge Credentials to over 13,000 participants to legitimize all corporate partnerships, volunteers, and staff. Afterwards, I was tasked with contacting corporate clients to secure attendance for our Rodeo Austin Gala that is held before Rodeo begins. Our clients purchased individual tickets from $250 to reserving full-tables priced at $5,500. There is a fun fact: 90% of profits made are redirected into the Rodeo Scholarship fund.  Fast forward to the opening of Rodeo,  the Financial Economics & Marketing comes into play. All the concepts I ever learned in the classroom, finally came to life and became applicable in real-time. We sent out Marketing E-Blasts and did Website Management. As the Ticketing intern alongside my directors, we conducted Financial daily analysis of sales and decided optimal Ticketing prices based on statistics revealing consumers' willingness to pay. We extended discount promotions to make the slower weekdays become faster days. We used the Economic concept of "bundling" to influence customers to attend multiple nights instead of a single. We generated millions for the Rodeo scholarship fund. Lastly, all concerts are free for the interns and are rewarding at the end of the day after all the work!


  •   Map
  • Liberal Arts Career Services

    University of Texas at Austin
    FAC 18
    2304 Whitis Ave. Stop G6200
    Austin, Texas 78712-1508
    512-471-7900