Liberal Arts Career Services
Liberal Arts Career Services

Aptitude Media

Fall 2018

Position: Business Development Analyst
Student: Economics Senior   

Aptitude Media is a small business that started in 2012. According to INC., it is ranked 1105 in the fastest growing companies in the US. That is very impressive for a company that only has five employees. Because of the small size of the company, as an intern, you do learn a lot.

I initially started out in the client side of the spectrum. It was pure sales as I was asked to contact lifestyle bloggers that attract attention mainly from females aged 18-49 which is the market aptitude primarily serves. I had to prospect myself so I just started googling to find bloggers that would fit that criteria. After that, I would reach out to these bloggers and see if they would be interested in generating extra revenue by working with us. How it works is, the blogger would have a banner placed on their blog in which we would run the ad of the various companies we partner with. Simply put, it just a way for the blogger to generate extra revenue without having to put any additional effort.

I did that for about a month or so which did get quite repetitive. After that, I was then asked to start handling the business to business side. That meant, I was dealing with various advertisers whose campaigns we run. Actually, I was even able to bring on a few new advertisers and manage those accounts during my internship. The second half of the internship had me finding advertising offers that would be a good fit for us at the best possible rate. It is important to note that different advertisers could offer you the same exact advertising campaign at various payouts. It is key to be able to make sure you have the best one. That is why a lot of decision making is needed for this part of the role. There was a lot of back and forth emailing with advertisers and shortlisting the best offers that advertisers would be offering.

Overall, the digital marketing industry is still very niche but has a huge potential. To be honest, it is a market that I didn’t know existed, but because of this internship, I have learnt a lot.

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