Liberal Arts Career Services
Liberal Arts Career Services

Barton Springs Edwards Aquifer Conservation District 

Spring 2017  

Position: Public Information Intern
Student: Sociology Senior

Hello fellow liberal arts students. I’m a marketing intern at Barton Springs Edwards Aquifer Conservation District located in Manchaca, about 20 minutes from campus. I arrive two days a week and work from 9am to 2pm. I routinely start my day by checking my email with a Diet Coke. My boss usually has an email waiting for me with the responsibilities I have for that day. The main job I was in charge of this semester was designing snapchat filters for various locations that deals with groundwater conservation, for example the Lady Bird Johnson Wildflower Center and The Barton Springs Pool. To be able to design a snapchat filter you must be experienced and proficient in Photoshop, as well as Adobe Illustrator. I also was in charge of creating an advertisement campaign for Groundwater Awareness week. Again, I utilized Photoshop and also a website called Canva. After I executed the ad campaign, it was launched on Facebook and I was in charge of analyzing the Google analytics and each post’s audience reach. In between all these projects, I was in communication with different radio stations about creating a public service announcement for the Barton Springs Edwards Aquifer Conservation District’s 30th Anniversary.

I also got to be involved in other projects besides marketing and advertising. My boss allowed me to shadow her in education outreach events that dealt with high school scholarships, aquatic camp scholarships, education games for elementary students, and geology education field trips for the students at UT. 

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    University of Texas at Austin
    FAC 18
    2304 Whitis Ave. Stop G6200
    Austin, Texas 78712-1508