Liberal Arts Career Services
Liberal Arts Career Services

The PR Boutique

Fall 2020

Position: Assistant Account Coordinator
Student: American Studies Senior

The PR Boutique is a public relations agency based in Texas with offices located in San Antonio, Houston, and Dallas. They have a team filled with many experts that help to provide media relations, event marketing, community or influencer outreach, social media management and graphics and web design referrals for various clients located in major cities of Texas. They are a smaller public relations agency so their clients get to create a more personal connection to them instead of dealing with the larger public relations firms. They put their clients in the spotlight by creating relationships with digital, print and broadcast journalist and community influencers. These relationships that they continue to create help make sure they each of their clients' businesses remain in the spotlight and don't get forgotten.

I was able to find this internship by connecting with an old friend from camp. I had been researching the company and wanted to see if they had any internship opportunities available. I later found out that one of my counselors from when I was little worked there and so I reached out to her asking about their internships. While interning at the PR Boutique I had a wide range of assignments that I had to do. I wrote blog posts for a variety of clients and also for the company's website. I researched restaurants in Bee Cave, TX and made a spreadsheet listing all of them which helped create the "where you eat" page on the visit Bee Caves website that was being developed. I also had to contact various clients located in San Antonio, Austin and Houston to see when/if they had the editorial calendars and media kits available for 2021.I enjoyed doing that task because I got the opportunity to build relationships with some of the heads of the advertising agencies at those companies. I also had to work on a project pertaining to a new retirement community near the domain. While working on that project I had to research churches, doctors, and non profit organizations that would give information about the retirement facility if they were searching for pastoral care. Another thing I got to do was create event listings in major newspapers and online websites like Do512 and the Austin Statemans for one of our clients even coming up, BuzzFest2020. The most recent project I got to work on was creating a spreadsheet and researching to find the latest Austin based influencers. I had to research all over instagram and find family based and lifestyle influencers with between 30k-100k followers to be listed. My favorite thing about this internship was being able to learn about so many different things that I had no prior knowledge about.

I enjoyed being able to work closely with the other members of the PR Boutique and to build relationships with them. I loved this internship because if I was ever confused, I could always ask questions and not feel embarrassed by asking silly questions. I liked how I got to work with a lot of different clients and not just one particular company.

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  • Liberal Arts Career Services

    University of Texas at Austin
    FAC 18
    2304 Whitis Ave. Stop G6200
    Austin, Texas 78712-1508