Vandewater and Wilkinson: New Article in Tobacco Regulatory Science

Thu, February 8, 2018
Vandewater and Wilkinson: New Article in Tobacco Regulatory Science
New PRC publication.

PRC S&T Core Director Elizabeth Vandewater and PRC FRA Anna Wilkinson, along with co-authors, have published a new article entitled "Whose Post Is It? Predicting E-Cigarette brand from social media posts" Tobacco Regulatory Science. The article utilizes text-mining to characterize e-cigarette advertising and marketing messages from image-focused social media brand sites, and to construct and test an algorithm for predicting brand from brand-generated social media posts. Analyses revealed e-cigarette brands used different types of messages to appeal to social media users.

Full citation:

Vandewater, E.A., Clendennen, S.L., Hébert, E.T., Bigman, G., Jackson, C.R., Wilkinson, A.V., & Perry, C.L. (2018). Whose Post Is It? Predicting e-cigarette brand from social media posts. Tobacco Regulatory Science, 4, 30-43.

Read the article here.

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