Department of Psychology
Department of Psychology

Brad Love interviewed on KTBC FOX 7

Tue, August 17, 2010

In a live interview on KTBC's Good Day show, professor of cognitive psychology, Brad Love, discussed the results of a current study on decision making. The study shows that when faced with a choice that could yield short-term satisfaction or longer-term benefits, people with complete information about the options generally go for the quick reward.
Watch video (commercial-free version here) | Read "You don’t want to know what you’re missing: When information about forgone rewards impedes dynamic decision making" | Love Web Page | Love Lab

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    The University of Texas at Austin
    SEA 4.208
    108 E. Dean Keeton Stop A8000
    Austin, TX 78712-1043