Department of Psychology
Department of Psychology

Subliminal advertising in modern times – does it work?

Fri, May 27, 2011

In an article in a real estate news magazine, Art Markman, Annabel Iron Worsham Centennial Professor of Psychology and Marketing, discusses the impact of subliminal messaging on consumer behavior. He notes that “If you flash something for one frame of a movie, it is presented for about 1/60th of a second. Because there is an image shown before and after it, you will notice the image consciously, but it will be processed by your visual system, and some information will get through.” Read article... | Web Page

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