Department of Psychology
Department of Psychology

Why we like round numbers

Mon, June 4, 2012

In an interview with WAMC Northeast Public Radio, psychology professor Art Markman talks about "familiarity" and "landmarks" as the two factors that combine to create a preference for round numbers. Listen to interview

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  • Department of Psychology

    The University of Texas at Austin
    SEA 4.208
    108 E. Dean Keeton Stop A8000
    Austin, TX 78712-1043