South Asia Institute
South Asia Institute

Rajagopal Raghunathan


ProfessorPhD, New York University

Rajagopal Raghunathan

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Interests


Affect and Decision Making, Hedonic and Utilitarian Consumption

Biography


Raj Raghunathan earned his PhD from the Stern School of Business at New York University and is currently employed as a professor of marketing at the McCombs School of Business, the University of Texas at Austin. Raj’s work juxtaposes theories from psychology, behavioral sciences, decision theory and marketing to document and explain interrelationships between affect and consumption behavior. Raj’s work has been published in top marketing and psychology journals such as, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Organizational Behavior and Human Decision Processes, Motivation and Emotion, and the Journal of Personality and Social Psychology. His work has also been cited in the popular press, such as The New York Times, the Austin American Statesman, and Self magazine. Raj was recognized as a Marketing Science Young Scholar in 2005 for his contributions to the field of Marketing, and was recently awarded the prestigious NSF Career Award (for $440,000).

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