Department of Asian Studies
Department of Asian Studies

"Blogging Practices in Japan," a talk by Gabriella Lukacs

Fri, October 28, 2016 | Meyerson Conference Room WCH 4.118

3:30 PM - 5:30 PM

Flyer_GLukacs
Flyer_GLukacs

Career Porn: Blogging and the Good Life a talk by Gabriella Lukacs

This presentation examines the role of blogging in reconfiguring dominant perceptions of work in 2000s Japan. In the early 2000s, a growing number of blogging tutorials accompanied the rapidly increasing number of bloggers. These tutorials promoted blogging as a new pathway to the good life and DIY careers while criticizing lifetime employment for compromising individual freedom. By doing so, Gabriella Lukacs argues that blogging tutorials made more acceptable the erosion of protections and benefits that the system of lifetime employment used to offer. Moreover, by presenting blogging as an activity that belonged in the realm of play, rather than work, blogging tutorials effectively foreclosed opportunities for bloggers to earn an income from producing online content. These tutorials helped blogging portals recruit online content providers, predominantly women, who were not paid for producing blogs. At the same time, blogging platforms grossed massive revenues from selling the community of blog writers and readers to advertisers.

 

Bio

Gabriella Lukacs is Associate Professor of Anthropology at the University of Pittsburgh. Her research explores themes of television, digital media, capitalism, labor, and gender in contemporary Japan. Her first book, Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan, was published by Duke University Press. Her current book project, Duplicitous Technologies: Labor and Gender in Japan’s Digital Economy, explores why women turn to the digital economy and how this economy mobilizes them to new regimes of unpaid labor.

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