Teresa Lozano Long Institute of Latin American Studies
Teresa Lozano Long Institute of Latin American Studies

Kate Gillespie


Associate ProfessorPhD, London Business School

Associate Professor, Department of Marketing Administration and Department of Middle Eastern Studies
Kate Gillespie

Contact

Interests


International marketing; international business-government relations; business in developing countries

Courses


MES 341 • Global Marketing

39915 • Fall 2019
Meets MW 12:30PM-2:00PM UTC 1.132
GC

Please check back for updates.

MES 341 • Global Marketing

40820 • Fall 2018
Meets MW 12:30PM-2:00PM UTC 1.132
GC

Please check back for updates.

MES 341 • Global Marketing

41430 • Spring 2018
Meets TTH 2:00PM-3:30PM CBA 4.324
GC

Please check back for updates.

MES 341 • Global Marketing

41805 • Fall 2017
Meets MW 3:30PM-5:00PM UTC 1.118
GC (also listed as MKT 372)

This course is designed to give students an understanding of:

  • The global business environment—economic, cultural, and political—and how to apply this understanding to marketing strategy
  • How to assess and address local and global buyers and local and global competitors
  • How to select and enter foreign markets
  • How to best balance global and local considerations when developing the marketing mix
  • How best to organize the firm for global marketing
  • How to research a Country Market Report

UGS 303 • Emerging Markets

62500-62510 • Fall 2017
Meets MW 2:00PM-3:30PM PHR 2.114
ID

The Signature Course (UGS 302 and 303) introduces first-year students to the university’s academic community through the exploration of new interests. The Signature Course is your opportunity to engage in college-level thinking and learning.

MES 341 • Global Marketing

41920 • Spring 2017
Meets MW 2:00PM-3:30PM CBA 4.348
GC

Please check back for updates.

MES 341 • Global Marketing

41775 • Fall 2016
Meets TTH 3:30PM-5:00PM CBA 4.330
GC

Please check back for updates.

UGS 303 • Emerging Markets

62455-62465 • Fall 2016
Meets MW 2:00PM-3:30PM SZB 370
ID

The Signature Course (UGS 302 and 303) introduces first-year students to the university’s academic community through the exploration of new interests. The Signature Course is your opportunity to engage in college-level thinking and learning.

MES 341 • Global Marketing

41080 • Spring 2016
Meets MW 2:00PM-3:30PM CBA 4.332
GC

Please check back for updates.

MES 341 • Global Marketing

40895 • Fall 2015
Meets TTH 3:30PM-5:00PM CBA 4.348
GC

Please check back for updates.

UGS 303 • Emerging Markets

61755-61765 • Fall 2015
Meets MW 2:00PM-3:30PM WAG 201
ID

The Signature Course (UGS 302 and 303) introduces first-year students to the university’s academic community through the exploration of new interests. The Signature Course is your opportunity to engage in college-level thinking and learning.

MES 341 • Global Marketing

41020 • Spring 2015
Meets TTH 3:30PM-5:00PM GSB 5.153

Please check back for updates.

UGS 303 • Emerging Markets

64385-64395 • Fall 2014
Meets MW 2:00PM-3:30PM GSB 2.120
ID

The Signature Course (UGS 302 and 303) introduces first-year students to the university’s academic community through the exploration of new interests. The Signature Course is your opportunity to engage in college-level thinking and learning.

I B 395 • Emerging Markets

05320 • Spring 2014
Meets TTH 11:00AM-12:30PM GSB 3.104
(also listed as MES 384)

This course is designed to give students an understanding of the traditional challenges to global marketing in emerging markets, including those in Africa, Asia, Latin America, the Middle East, and the former East Bloc. It will examine commonalities of different regions and countries while highlighting cultural and economic differences. 

This course provides frameworks for

  • understanding the economic and financial challenges of emerging markets
  • exploring common cultural differences between emerging markets and the United States
  • managing economic, regulatory and political risk
  • evaluating both local and global competition in emerging markets
  • adapting marketing research in emerging markets
  • assessing the desirability of entering specific markets
  • determining the best mode of entry for an emerging market
  • managing brands in emerging markets
  • adapting the marketing mix (product, price, distribution and promotion) to an emerging market

In addition, students will create a market assessment and marketing plan for taking a specific business into a specific emerging market.

Texts & Grading

To be provided by instructor.

MES 341 • Global Marketing

42495 • Spring 2014
Meets TTH 2:00PM-3:30PM UTC 1.102

Please check back for updates.

UGS 303 • Emerging Markets

65485-65495 • Fall 2013
Meets TTH 2:00PM-3:30PM GSB 5.142A

The Signature Course (UGS 302 and 303) introduces first-year students to the university’s academic community through the exploration of new interests. The Signature Course is your opportunity to engage in college-level thinking and learning.

LAS 381 • Emerging Markets

40550 • Spring 2013
Meets TTH 11:00AM-12:30PM CBA 4.332
(also listed as I B 395, MES 384)

This course is designed to give students an understanding of the traditional challenges to global marketing in emerging markets, including those in Africa, Asia, Latin America, the Middle East, and the former East Bloc. It will examine commonalities of different regions and countries while highlighting cultural and economic differences. 

This course provides frameworks for

  • understanding the economic and financial challenges of emerging markets
  • exploring common cultural differences between emerging markets and the United States
  • managing economic, regulatory and political risk
  • evaluating both local and global competition in emerging markets
  • adapting marketing research in emerging markets
  • assessing the desirability of entering specific markets
  • determining the best mode of entry for an emerging market
  • managing brands in emerging markets
  • adapting the marketing mix (product, price, distribution and promotion) to an emerging market

In addition, students will create a market assessment and marketing plan for taking a specific business into a specific emerging market.

Texts & Grading

To be provided by instructor.

MES 384 • Emerging Markets

41774 • Fall 2012
Meets MW 3:30PM-5:00PM GSB 5.142A

Please contact the graduate coordinator for more information.

I B 395 • Emerging Markets

04760 • Spring 2012
Meets MW 12:30PM-2:00PM UTC 1.116
(also listed as MES 384)

Course Description

This course is designed to give students an understanding of the traditional challenges to global marketing in emerging markets, including those in Africa, Asia, Latin America, the Middle East, and the former East Bloc. It will examine commonalities of different regions and countries while highlighting cultural and economic differences. 

 

This course provides frameworks for

 

  • understanding the economic and financial challenges of emerging markets
  • exploring common cultural differences between emerging markets and the United States
  • managing economic, regulatory and political risk
  • evaluating both local and global competition in emerging markets
  • adapting marketing research in emerging markets
  • assessing the desirability of entering specific markets
  • determining the best mode of entry for an emerging market
  • managing brands in emerging markets
  • adapting the marketing mix (product, price, distribution and promotion) to an emerging market

 

In addition, students will create a market assessment and marketing plan for taking a specific business into a specific emerging market.

 

Texts & Grading

To be provided by instructor.

LAS 381 • Global Marketing

40335 • Fall 2011
Meets MW 3:30PM-5:00PM UTC 1.104
(also listed as I B 395, MES 384)

This course is designed to present an overview of international marketing in an increasingly global marketplace. It provides frameworks for understanding the economic, cultural and political environment of global marketing; assessing the desirability of specific foreign markets; determining the best mode of entry for a market; globalizing the marketing mix; evaluating competitive options for both global firms  and local firms defending against global firms; organizing transnational firms to better implement global strategies

A group project allows students to investigate taking a business to a foreign market. We have a major project that requires student groups to take a business to a country. Area studies students (like MES) are always required to be in a group targeting a country  from their region.

 

Texts

To be provided by instructor. 

 

Grading

To be provided by instructor. 

MES 381 • Business In Emerging Market

42530 • Spring 2008
Meets MW 11:00AM-12:30PM GSB 3.130

Please contact the graduate coordinator for more information.

MES 381 • Business In Emerging Market

42070 • Spring 2007
Meets MW 11:00AM-12:30PM GSB 3.138

Please contact the graduate coordinator for more information.

MES 381 • Business In Emerging Market

41230 • Spring 2006
Meets MW 12:30PM-2:00PM GSB 3.130

Please contact the graduate coordinator for more information.

LAS 322 • Business In Emerging Markets

36355 • Spring 2003
Meets TTH 12:30PM-2:00PM UTC 1.102

Please check back for updates.

MES 381 • Business In Emerging Market

38925 • Fall 2002
Meets TTH 2:00PM-4:00PM UTC 4.132

Please contact the graduate coordinator for more information.

LAS 322 • Business In Emerging Markets

36180 • Spring 2002
Meets TTH 11:00AM-12:30PM UTC 1.104

Please check back for updates.

MES 381 • Business In Emerging Market

39310 • Fall 2001
Meets W 3:00PM-6:00PM UTC 4.102

Please contact the graduate coordinator for more information.

LAS 322 • Business In Emerging Markets

36095 • Spring 2001
Meets TTH 11:00AM-12:30PM UTC 1.104

Please check back for updates.

LAS 398R • Master's Report

36540 • Spring 2001

Preparation of a report to fulfill the requirement for the master's degree under the report option.

Prerequisite: Graduate standing in Latin American studies and consent of the supervising professor and the graduate adviser.

Offered on the credit/no credit basis only. Restricted enrollment; contact the department for permission to register for this class.

MES 381 • Business In Emerging Market

38900 • Fall 2000
Meets W 3:00PM-6:00PM UTC 4.112

Please contact the graduate coordinator for more information.

LAS 322 • Business In Emerging Markets

35865 • Spring 2000
Meets TTH 11:00AM-12:30PM PAR 203

Please check back for updates.

Profile Pages


External Links



  • Teresa Lozano Long Institute of Latin American Studies

    University of Texas at Austin
    SRH 1.310
    2300 Red River Street D0800
    Austin, Texas 78712