Liberal Arts Career Services
Liberal Arts Career Services

Builder Homesite, Inc., Consumer Marketing Intern, Application Deadline, BTT Gateway Job ID 9951

Fri, March 6, 2015

Explore this position and learn how to apply via your BTT Gateway account,  9951  

 Consumer Marketing Intern 
Builder Homesite, Inc. (BHI) is seeking an energetic and talented Marketing Intern with a desire to work in a consumer driven environment and contribute their skills towards marketing to and researching today’s home shoppers. Candidates should have particular interest in consumer psychology, marketing research, social marketing and engagement, with strong writing skills. This is a part-time position, approximately 20 hours a week, beginning in mid-to-late February. 

Consumer Marketing Organization Background 
BHI’s consumer marketing group is focused on improving organizational and industry understanding of home shopper attitudes and behavior, while providing customers with tools and guidance to effectively reach, educate and positively influence current and potential home buyers about the many benefits of newly-built homes. Additionally, the group supports the company in branding BHI within the business community among recruiters and potential employees. 

The marketing team manages the following BHI business interests: 
• NewHomeSource TV: NHS TV is an HGTV-styled weekly program we produce in-house and air in 9 markets with the purpose of showcasing some of the top new home communities in each market and increasing sales and shopper traffic to builders; 
• New Home Shopper Insights: Our consumer research and insights business is an online based panel of voluntary home shoppers sharing their opinions with builders and home product manufacturers by answering specific surveys 

• Consumer Research Support & Panel Moderation 
o Moderate unique home shopper research panel forum. Create interesting topics for forum dialogue as well as relevant poll questions and surveys 
o Help creating, managing and executing against a thematic content calendar to keep research panelists engaged and active in community 
o Conduct ad hoc market, competitive & industry research (primarily online) 
o Gather and organize 3rd party content from online and other media resources 
o Create topline research findings/summaries for marketing management 
• Copywriting 
o Create relevant educational online content and copy 
o Write marketing content for blogs and other social media applications 
o Post web content using various content management systems 
o Monitor metrics and engagement levels to determine effectiveness of activities 
• Administrative 
o Coordinate with internal departments and resources to respond quickly to 3rd party (agency, customer, advertisers, etc.) needs, requests and problems 
o Coordinate & Schedule Meetings w/ External Partners 
• Current student or recent grad in Marketing, Psychology, Consumer Research or related liberal arts field 
• Excellent writing and communication skills 
• Proficient in PowerPoint and Excel 
• Ability to conduct research using the Internet 
• Excels in rapidly learning and utilizing new technologies 
• Must be a self-starter 

BHI Part-time employees enjoy the following benefits: 
• On-site fitness facility 
• Yoga and strength training classes held weekly 
• Casual, friendly work environment 
• Opportunity to learn and contribute ideas 
• 401k Participation 

Physical Demands 
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

About BHI 
Headquartered in Austin, Texas, Builder Homesite, Inc. (BHI) is a consortium of 32 of the nation’s largest home builders. With a mission to bring home building industry leaders together to champion and strengthen the industry on a collective level, BHI strives to improve communication and create better solutions for builders, real estate agents and new home buyers. BHI’s digital arm, Builders Digital Experience (BDX), offers digital marketing products for builders and real estate professionals. 

BHI has been recognized by the Austin Business Journal, Deloitte, and others: 
• Austin American Statesman - Top Workplaces 2014 
• Austin Business Journal – EX Squared Solutions second top website developer in 2014 
• Ranked in Inc. 5000 fastest-growing private companies in the U.S in 2013 
• Austin Business Journal – Top 26 Advertising and Marketing Agencies of 2012 
• Austin Business Journal – Top 25 Website Designers and Developers of 2009 
• Ernst and Young 2007 Finalist – Best Entrepreneur of the year 
• Deloitte – Technology Fast 50 Texas in 2007 
• Deloitte – Technology Fast 50 Texas in 2006 
• Deloitte Technology Fast 500 of North America in 2006 
• Microsoft Gold Certified Partner 
How to Apply 
Please send resume and cover letter to BHI is an equal opportunity employer. 

We appreciate all responses, but only those applicants under consideration will be contacted.

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