Liberal Arts Career Services
Liberal Arts Career Services

Emmis Austin Radio

Summer 2016 Site Review

Position: Radio Intern
Student: Advertising & English Sophomore

In a typical day at my KLBJ internship, I wake up at five in the morning to be dressed and ready for the live show, which starts at six. I drive to the Emmis Communicates building, a site which houses around ten radio stations all owned by Emmis. I arrive at about fifteen till six so I can get started on the pre-show prep. After I get check into the building, I go back in the sound-booth to start loading the computers. Once loaded, I print out all the contests that we are offering for the day, the lists of jokes we receive from an off-site provider, and any current breaking news stories. Once I deliver these to the producer, I go back to the computer to load the Adobe Audio function to start recording when the show begins. If I get this work done before the time the show starts, I am able to go get some coffee because it is, after all, not even six in the morning yet. Everybody on the show drinks an inhumane about of coffee. Once the show starts, I sit in the sound booth listening to the show and making markers on a word document about what they’re talking about and what time they are making a live spot, which is a plug for a sponsor of the show. These plugs last for either thirty seconds to a minute but are a vital part to radio. Every thirty minutes the audio of the previous thirty minutes of the show is downloaded onto Adobe Audio where I then go in and cut out each live spot we do on the show. I then take these live spots, title them based on who’s the sponsor and what number of spot this is for the day, and save them into their respective folders. Each folder at the end of the month is sent to each sponsor, acting as a live receipt for their money spent on the show. Also, during the show, the phone lines are kept completely open. So when people want to call in to make a comment on what the guys on the show are talking about, I take their call first, screen them to make sure they are fit for going onto lie air, and plug them through to the guys. Often times, for the contests, we have the (insert number here) caller be a winner for the contest. I would manage the calls when they would pour in and pick a winner. Additionally, during the day, about every hour of the show is cut and posted on their podcast. I would take my notes from what they’ve talked about from the previous hour and write up a blurb about what’s in this hour and publish the podcast on their page. At about nine forty five, the morning show ends and they transition into a thirty-minute segment called the Sideshow. In the Sideshow, the guys are allowed to talk about more taboo subjects that would be deemed “unfit” for regular time on the air. Once that is finished, I stay in the sound booth until all the live spots are cataloged, all the podcasts are posted, and all the problems that may have risen live on air are fixed.

Summer 2016 Site Review

Position: Marketing Project Manager Intern
Student: Public Relations Sophomore

At Emmis Austin Radio, there is no typical day. Working at a radio station calls for a fast paced environment with tasks changing by the hour. Some days there are a hundred things to do, and some days there are only a couple things to work on. While the types of tasks usually stay similar, there is always something new happening. Even during a series of events that we run, each one goes a little bit differently and calls for different work on our end to make things go as planned.
    My internship site is located right off the Rundberg exit when you’re heading north on 35. I arrive at 10am on Tuesdays, Thursdays, and Fridays of every week. The office is still pretty quiet around that time, with promotions and marketing professionals rolling in throughout the morning. The environment in the promotions and marketing office is very lax, but everyone is always working hard and getting things done. When you go around the corner, you find the on-air studios where the live broadcasts happen. Those people take their jobs very seriously, but it also allows for some fun to be had during breaks. On the other hand, when you go upstairs where the account executives and the sales team are, it’s more serious and less playful. The professional level and overall mood varies drastically in the different areas of the station and depending on the day.
    Over in the marketing and promotions department, I mainly assist Tiffany who is the marketing project coordinator, Monica who is the project manager, and Rachel who is the integrated marketing manager. The three of them primarily run what is the Emmis Marketing Team. They work on proposals for the AEs to pitch to potential sponsors for the events they put on for the seven different radio stations owned by Emmis.  On top of these proposals, they put together all of the recaps showing how the sponsorships panned out and the overall success of each event.
    As an intern for them, I helped with little tasks such as printing, cutting and laminating a lot of signage for a variety of events. I did a lot of research and ordering of event props, contest giveaways, and other supplies needed for events. A lot of errands were run to drop off and pick up materials needed for events. Almost every Wednesday of the summer I would either work Blues on the Green at Zilker Park or Summer Cinema at Central Market, which involved a lot of set up and customer service. Overall, I helped with the planning and execution of events with the marketing team for the majority of the seven radio stations, with an emphasis on events for KGSR and 101X.

Summer 2016 Site Review

Position: Sports Marketing/Sales Internship
Student: Advertising Sophomore

My internship at Emmis Austin Radio this summer has been an incredibly rewarding experience. I was able to learn many of the programs and skills associated with my job, as well as meet many people at Emmis Austin Radio and other people connected to the radio station who are great contacts to have. On a typical day I would get to the office at about 9:50 am and go check the mailboxes for any mail for my boss. I would then go to my desk, which was located in my boss’ office, and first check his email. Some of the typical emails I would be dealing with would be emails from clients with sales orders or asking questions about pricing and advertising opportunities. I also receive emails from the other staff at the radio station dealing with bumped radio spots that didn’t play when they were scheduled to and also missing copy reports when a sales order for ads has been placed but the radio staff does not have the text that needs to be read for the commercials. I then have to contact the clients and get the copy information that they want to air. I am very involved in the entire process of receiving sales orders and completing all of the steps before they air on the radio. I enter the sales order into the Marketron software, format the copy for the ad, and work with the different stations’ available inventory to properly schedule the ads for the different stations. In addition to the work I do in the office, a large part of my internship is me attending and working at different triathlon events in the Austin area. Team RADIOactive is a part of Emmis Austin Radio and is a group of people who participate in different cycling, running, and triathlon events in Austin. With my internship we set up a tent at these different events and provide food and drinks for our team members, as well as promote our sponsors products and businesses. I also am in charge of the Team RADIOactive Facebook, twitter and Instagram profiles. We use these media outlets to connect with our team members and promote for our different sponsors.

Fall 2015 Site Review

Position: Promotion Intern
Student: Sociology Senior

I am the human resources and promotions intern. On Monday, I work in the promotions department. I arrive at 11 and leave around 3. As the promotions intern, I directly get to work with the radio station 101X (101.5 FM). Some of my responsibilities include calling contest winners, updating concert calendars, creating proposals, and preparing prize boxes for different events 101X would host.

My favorite part of being a promotions intern would be helping out at remotes and events. For example, I checked in contest winners for a meet and greet with Vance Joy at Buffalo Billiards, and I even got to watch him perform. In addition, I enjoyed helping out at the UT football tailgates and Jason and Deb Morning Show Putt Putt event. 

On Wednesdays and Fridays, I work in the human resources department. I arrive at 10 and leave around 2. I learned so much from all my responsibilities as a human resources intern. I worked on various HR projects which helped me get a better understanding of what a human resources job would look like. At the beginning of the internship, I was responsible in communicating with other interns to make sure they turn in all their paperwork. I got to see the entire hiring process because I was in charge of the intern program. I posted intern postings to recruit new interns for the upcoming spring semester.

In addition, I attended two college career fairs and got to interact with prospective interns. After receiving resumes, I sort them by departments according to their previous work experience. I prescreen the human resource applicants over the phone and eventually interview them. I also conduct the intern orientations explaining more about the company, their duties as an intern, and answer any questions. Overall, my experience at Emmis has been great, and I learned so much. Everyone is super friendly, and I love being surrounded with the music and learn about the radio industry.

Fall 2015 Site Review

Position: Human Resource Intern
Student: Psychology Senior

Working for Emmis Radio was overall a neat experience. The company has a total of 7 radio stations in Austin. I worked closely with 101X, an alternative station here, but also helped other stations whenever needed. You get to know so many people throughout the entire internship and veryone is super friendly and likes to joke around a lot.
I worked in the promotions department for 101X and did a variety of tasks day to day.

Usually Mondays would consist of assembling prize boxes for the various remotes we had coming up that week. After that, I’d work on updating our different concert calendars and fluff those up a little. The rest of the tasks would switch around throughout the week. I learned how to create proposals that are sent to different bands where we exchange on air advertisement for ticket giveaways. I also learned how to create text-to-win contests that are announced on air – you know, those “dial 85738 with the keyword ‘HOOKEM’ to enter to win” things you hear on the radio.

The internship is a very communication oriented internship. You are constantly in contact with listeners through phone, voicemail, or sometimes in person. It is common to have a long list of listeners to call to let them know they have won tickets, 101X gear, or promotional items. It’s super important to be a great face for the company as you’re making the calls. A cool thing about working at Emmis is that you’re not just a promotions intern. You are encouraged to learn about other industries throughout your interning semester such as the Sports Marketing and Advertising department, Sales, or even one of the on air shows.

Let’s talk about perks now. For one, I got to help run a meet and greet event for Vance Joy at a club downtown on 6th street. It was really cool performance for about 15 listeners and we all got to meet him. There are also bands always performing in our music lounge that you are welcome to attend if there is room. I got to see Alessia Cara a few weeks ago in the lounge and she was stunning. Overall, my experience at Emmis was pretty cool and would recommend it to anyone who wants to learn more about how radio industry works and more about ticketing, concerts, events, and promotions.

Spring 2012 Site Review

Position: Promotions Intern
Student: Anthropology Junior

Working at 101X is a pretty sweet experience. If you are an intern in the fall you get a wristband for ACL and if you are an intern in the spring you get a wristband for SXSW. To be honest it’s really not too strenuous but overall it is a great experience. You get to know lots of people immediately. Everyone is really friendly and likes to joke around.

I was in the promotion department so on the day to day I would prepare prize boxes for different remotes we would do. I also would participate in some of the remotes including Anti Valentine’s day at Plucker’s as well as working at Buffalo Billiards where we interviewed lots of artists at SXSW. I was able to get close and personal with the likes of Citizen Cope and Temper Trap (two of my favorite bands). Some other things that are required of you is calling winners and getting their info in the system so we are able to get them their tickets. I also updated the concert calendar everyday as well as add different events to the calendar. My boss taught me how to create proposals that we would send to bands where we would request a certain amount of tickets and in return they would get us to promote them via the concert calendar as well as text bounce backs etc. You also are not just a promotions intern. The company really wants you to get a feel for everything. You are encouraged to sit in with anyone you want from the sales department to the production and even the morning show.

Overall my experience at 101X was amazing and I would recommend it to anyone who likes music and enjoys meeting fun and interesting people. You will have a blast and learn a lot about the radio industry. (It’s actually pretty complicated). This internship works well if you have a very busy school schedule to begin with!

Spring 2012 Site Review

Position: Digital Media Intern
Student: Economics Sophomore

When I first began at Emmis Austin in the digital media department I did not know exactly what to expect.  My first day I was overwhelmed with the amount of new people I was introduced to and a full tour of the entire building. Everyone was so welcoming, it definitely eased my nervousness. After the first two weeks of learning the ropes of what I would be doing daily, weekly and monthly I was quickly sucked into the swing of things.

My official internship description and responsibilities include: gaining experience with various types of interactive advertising (texting, web, email, video, display, and social media), assisting the Digital Project Manager in campaign execution, using Doubleclick software for ad serving and reporting, utilizing media measurement tools to develop web analytics and other data to drive key insights and strategies, making mock-ups in Photoshop for Account Executives to present to clients, helping develop success stories and presentations for client pitches, and Writing copy and scheduling on-air promos.

On a daily basis my schedule consists of a four-hour work day at Emmis. I go into the office to my own desk with everything I need and first check my email for any tasks I need to do that my supervisor requested of me. Usually it will be retrieving stats from Google analytics or creating a mock up for a client proposal. Once I have completed those I check the synced banner streaming requests that get emailed to me and see when they need to be turned in and if we already have a banner ad listed for that client. (Normally I check with Anastasia on that) Once I have completed that I continuously check in with my supervisor where she gives me tasks to do or let me know when a meeting is that I can sit in on. There is a weekly digital meeting that I go to every Thursday where my supervisor leads a small team of employees for an hour or so about what is going on this week; projects they will be working on and local and corporate financial goal standing of the company. I also attend an EMG meeting once a month to catch up on events that will be going on soon and any major or minor details that need to be addressed throughout the entire department. Every Friday I come in and update the pending report that is sent out weekly that helps with calculating the company’s financial goals.

I am definitely kept busy everyday and never have to do busy work and have enjoyed every second being in the office surrounded by amazing people.

Spring 2012 Site Review

Position: University of KGSR Intern
Student: Plan II Junior

At the University of KGSR, interns take part in a variety of activities, acquiring skills necessary to be successful in the creative side of the broadcast industry. The internship is loads of fun; you work in a lax work environment, meet fascinating and interesting people ranging from your supervisor to co-workers to talent, and truly have your own input when involved in the program. With this internship though comes great responsibility. An intern must be focused and disciplined in order to get work accomplished. In the University of KGSR, my “Day in the Life” went something like the following:

Voice Track Training—Every other day, I would go into the studio and record my talk breaks to be broadcast onto 93.3 HD2 The Music Lounge. Depending on how quick or slow I was with the recordings, I could be in the studio for 30 minutes to 2 hours. Over the course of the 12 weeks, the 2 hours became 30 minutes.

On-Air Prep—Before voice-tracking, I would have to prep what I want to say for my talk breaks. It is very important to prep because that could be the difference between staying in the studio for 2 hours or 30 minutes. I would search the news online, navigate artist webpages, and draw experiences and activities from my personal life to aid me with these talk breaks.

Attending Remotes—Occasionally, I would attend a remote or an offsite talent gig to see artists perform and help KGSR with promoting the station. This spring semester, I attended the KGSR Live Broadcast from the W during SXSW and helped orchestrate the VIP section as well as met with different artists like Nakia, Bob Schneider, and Fun..

Radio Information Sessions—Throughout the semester, I would learn from my supervisor and other co-workers about the radio industry including the Arbitron Rating System, which songs are played on the radio and why, and the sales/business side to the radio industry.

I highly encourage anyone to take part in an internship like this one; you will learn a lot and have a great time doing it!

Fall 2011

Position: MorningX Intern
Student: Sociology Senior

I am an on-air intern with the radio station KROX’s (101.5 FM) morning show with Jason and Deb. A branch of Emmis Communications, a transnational media corporation, owns the radio station. The branch, Emmis Austin Radio, operates seven radio stations, including KROX. I intern two days a week, for roughly seven hours a day. I arrive on site at 5:30 in the morning and leave around 12:30 in the afternoon. When I arrive in the morning I help set up audio equipment, such as the sound effects machine, headphones, and audio recording equipment. I also get Jason and Deb water, coffee, and their morning newspaper as well as make a list of prizes they will give away during the show.

When the show starts I have two primary tasks that alternate during the week (both which require constant attention to the show), editing the recorded audio for the podcasts or writing the blog. While writing the blog I’m in studio and I look up additional information for the show such as news articles for the news segments or trivia for the various games played throughout the show. If I’m editing audio I work in the jock lounge with other show’s interns and producers. I’m still responsible for finding news and trivia, and also for screening phone calls, collecting listener information, and any other various tasks needed throughout the show.

These are the basic responsibilities I have every day at KROX’s morning show. However, the show is live and the content is always new, so there is something unique and challenging every day.

Spring 2010

Position: No Control Programming Intern
Student: Classics Senior

My internship site was at Emmis Austin Radio, specifically working underneath the direct supervision of Chuck Loesch. He is a studio engineer during the day for Emmis, and on Fridays he hosts a specialty show called “No Control” on 101.5X FM. Assignments and tasks vary from week to week depending on what needs to be done. This ranges from simple office tasks such as filing to surfing/filtering through the internet for relevant news pieces. Aside from this, interning at Emmis also gives you a good insight on what the radio world behind the scenes is really like. Examples of this are seeing how automated broadcasts are run, how studios are built, and how the executives upstairs make the decisions affecting every second of the radio we listen to.

The main task interning for “No Control” is finding relevant news pieces to be broadcasted during the air and put on blog spots on the shows website. This task is mundane, yet provides somewhat of a challenge as I’ve got to filter through countless articles on the internet pertaining only to what’s specifically played on the show. Finding a news piece for the majority of our audience is tough, since our audience’s tastes are varied as again this is a specialty show. Any help setting up future studios is also done if needed to be as well. If documents need to be filed such as band biographies or photos or music reviews, this is also done as well.

On top of this are home assignments consisting of music reviews of albums about to be released and featured on “No Control”. These get posted on the blog. Friday nights are when our broadcast goes on, and that’s when I’m in the booth again assisting Chuck with the necessary things, such as loading CDs, assembling playlists, looking up lyrics and band biographies, answering the phone, running the board, etc. It’s a fun, detailed, process that is extremely rewarding knowing that you’re presenting a personality to everyone listening.

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    University of Texas at Austin
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    2304 Whitis Ave. Stop G6200
    Austin, Texas 78712-1508