Liberal Arts Career Services
Liberal Arts Career Services

Paula Biehler PR

Summer 2017

Position: Public Relations Intern
Student: Rhetoric and Writing Junior

This summer I was a Public Relations Intern for Paula Biehler Public Relations. Paula Biehler PR is a hospitality PR firm. Our clients are primarily Austin based restaurants. When I would arrive in the office in the mornings around 10, my supervisor Chelsea would ask me to help her with whatever she needed. I would normally star by doing a media placement search. A media placement search consisted of looking for media mentions of any of our clients. From an Instagram post, to a news story, if someone said something about our clients I would copy and paste the link and send it on to Chelsea. After helping with research, occasionally I would be asked to help make a social media calendar for one of our clients. This was my favorite! I would be assigned a client then go look at their previous Instagram posts to get an idea for the tone the captions should have. I would then go into the master folders with pictures of food, drinks, and interior, and pick the pictures I wanted to use. I would compile all the pictures onto a Google doc and then create captions to go along with the picture. The Google doc would have the date for the post, with posts being three times a week for a month. This was cool because every now and then I will go to the Instagram of one of the calendars I did, and see one of my posts. It makes it more real! If I wasn’t helping with social media calendars, I would help with even postings. If one of our clients had an event, I would get all the information for it and submit the event to various news publications, like Eater Austin, Austin American Statesmen, K-Eye News, etc. That was a job that was very important to get right because the success of the event was based on my clarity in the submitting it. Some days I was doing more calendars or just event postings. Or some days I would help run errands. This internship gave me a taste of what a PR career is like, I didn’t do anything the girls that worked there didn’t/wouldn’t do themselves. 

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    University of Texas at Austin
    FAC 18
    2304 Whitis Ave. Stop G6200
    Austin, Texas 78712-1508