Liberal Arts Career Services
Liberal Arts Career Services

The Riviere Agency

Summer 2019

Position: Public Relations & Events Intern
Student: HDO Sophomore

I spent the summer of 2019 interning at the Riviere Agency. The Riviere Agency is a boutique public relations firm located in the Financial District of New York City. The Riviere Agency primarily does work within fashion however, they are open to working with whatever company that may need their services. The Riviere Agency’s location in FiDi puts them in close proximity to big time fashion media corporations such as Condé Nast and Refinery 29. They are located on Fulton Street, right down the street from the World Trade Center which was cool to walk by every day. The Riviere Agency’s mission is to provide services to brands who want to better their public image or need assistance in trying to alter the brand’s reputation. My job at the Riviere Agency was as a Fashion PR and Events Intern. As a Fashion PR and Events intern, I do a lot of assisting and preparation on major events such as Miami Fashion Week, New York Fashion Week, and Paris Fashion Week. Other responsibilities include putting together press clips and press releases, creating social media calendars, acting as a liaison between the agency and influencers/bloggers, and smaller administrational duties such as taking care of the mail and running errands. Here is a general overview of what my day as an intern at the Riviere Agency looked like:

12PM – Get into work. I sit at my desk, take out my laptop and get settled in. Lori (CEO and Founder), Nicole or Maseera give me a run-down of what I need to do, and I get right to work. The first thing I work on is checking emails. Because most of our events are back to back, the intern mailbox is constantly filled with event RSVPs and inquiries.

1PM – Lunch time! Usually we all grab a quick lunch together and bring it back to the office.

2PM ­– Send out the mail, run any necessary errands and go through the inbox a little more.

3PM – Back to work. I start working on press clips to send out to clients. It’s important to get the press clips done as fast as possible so that recaps and highlights from shows or events don’t become old news.

5PM – Research. In a normal day I spend about an hour researching influencers and bloggers to add to our Master Blogger List which is a huge compilation of contacts. I also take this time to sort the list. On top of researching influencers and bloggers, I look for cool restaurants, bars and clubs in New York City that could be a potential event venues.

6PM – Wrap up and go home!

 


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    University of Texas at Austin
    FAC 18
    2304 Whitis Ave. Stop G6200
    Austin, Texas 78712-1508
    512-471-7900