Liberal Arts Career Services
Liberal Arts Career Services

Triple8 Management

Fall 2019

Position: Tour Marketing Intern
Student: IRG Senior

I have spent my fall semester as a tour marketing intern at Triple 8 Management. Triple 8 is a music management company based in Austin with a second office locate in Nashville, TN. Because Triple 8 is a smaller management company, its employees are able to more intently focus on and cater to the needs of the artists they manage. The managers at Triple 8 handle tour marketing and social media, as well as the day-to-day logistics management. Triple 8 is a client-based company, so all work is done with the intention to please the artists.

As a tour marketing intern I have been given a number of tasks, ranging from general office work to artist specific research and reporting and everything in between. I conducted weekly social pull reports that helped the artist managers analyze the effectiveness of our social media. I also assisted in maintaining the grassroots marketing measures as well as the social media accounts. In addition to these regular tasks, I also assisted with packaging and mailing out prize items, promo materials, albums, and other artist merchandise that needed to be delivered to fans and tour locations. All of these tasks allowed me to gain valuable and experience in the music industry and gave me realistic insight to everything that goes into successfully managing artists. Some of the artists I have worked with include Whiskey Myers, Scotty McCreery, Eli Young Band, Kaleo, and Joe Nichols. I have been allowed to execute my tasks in my own way and be my own lead on my projects.

Triple 8 invests a lot of time and effort into making sure that the interns have an extremely well-rounded and beneficial experience. There were regularly hosted “lunch and learns” with the owners of the company so that the interns have an opportunity to ask questions and meet people that hold a higher up position. Overall, the time I have spent at Triple 8 has been extremely beneficial to my skill set and work experience.


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    University of Texas at Austin
    FAC 18
    2304 Whitis Ave. Stop G6200
    Austin, Texas 78712-1508
    512-471-7900