Department of Psychology
Department of Psychology

Social & Personality Psychology

Ours is a vigorous research and training program in social and personality psychology. The following topics show what we explore:

  • Close Relationships
  • Emotions
  • Personality
  • Writing and Talking
  • Social Neuroendocrinology
  • Self and Identity
  • Animal Personality
  • Social Neuroscience
  • Social Cognition
  • Natural Language
  • Social Media
  • Social Interactions
  • Group Processes
  • Interpersonal perception
  • Psychology of Physical Space
  • Attitudes
  • Automaticity and Control
  • Decision Making
  • Implicit Measures
  • Morality

Very broadly, the goals of our faculty and graduate students are:

  • To conduct research on problems that capture our interest and captivate the imagination
  • To understand basic psychological processes and their implications for real-world behavior
  • To conduct the highest caliber research and have fun in the process (after all, life is short!)

Bill Swann
William B Swann
Social and Personality Area Chair


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  • Department of Psychology

    The University of Texas at Austin
    SEA 4.208
    108 E. Dean Keeton Stop A8000
    Austin, TX 78712-1043