College of Liberal Arts

Political Journalist Discusses New Book "The Victory Lab"

Thursday Oct 25, 2012 3:30 PM | Dean's Conference Room in the Gebauer Building, room 3.312

Sasha Issenberg will discuss his recent book "The Victory Lab: The Secret Science of Winning Campaigns." Issenberg is the Washington correspondent for Monocle, covered the 2008 presidential campaign for The Boston Globe as a national political reporter, and has written for The New York Times Magazine, Slate and George, where he served as a contributing editor. 

"The Victory Lab" examines how behavioral and social science has transformed modern American campaigns and includes a wealth of inside stories about candidates and campaigns in Texas over the last decade, including the Bush and Perry state and national campaigns.

Admission is free and open to the public.  Arrive early and enter adrawing for a free copy of "The Victory Lab" signed by the author!

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