Department of Rhetoric & Writing
Department of Rhetoric & Writing

Hannah Foltz

MA, Rhetoric & Writing, University of Texas at Austin

Assistant Instructor
Hannah Foltz



Technical and professional communication, genre, critical theory, international development, infrastructure, visual rhetorics


I am a third year PhD student in rhetoric and writing at the University of Texas at Austin. I am interested in systems of digital identification—smart ID cards, identification numbers, biometrics, and the like—and how they govern access and shape notions of belonging. 


RHE 309K • Rhetoric Of Branding

43860 • Fall 2021
Meets TTH 12:30PM-2:00PM FAC 10

This class introduces you to the verbal and visual design strategies behind beloved brands, and in so doing, increases your awareness of and faculty with rhetorical strategies as they are applied in marketing and workplace settings. By analyzing successful (and unsuccessful) brands, you may come to understand brand as a composition: a carefully-crafted cultural narrative built to shape the purchasing preferences of consumers and businesses. However, while analysis is informative and inspiring, the chief focus of this course is producing and presenting your own rhetorical brand strategies. Over the course of the semester, you and your group will speculatively reposition an existing company, building a portfolio of research-driven strategy, design, and messaging deliverables that illustrate your ability to define your brand’s core messages and channel them through different media and for different audiences. In addition to creating and communicating your brand’s positioning, your team will also present the rhetorical and strategic rationale behind your choices, and in so doing, demonstrate your ability to leverage market research, creative thinking, and branding best practices to craft a uniquely relevant and compelling corporate story. 


Assignments and Grading

Project 1: Rebranding proposal (individual)                                                     20% 

Project 2: Initial recommendations PowerPoint presentation (group)                15%

Project 3: Brand platform poster (group)                                                           15%

Project 4: Brand manifesto (individual)                                                            15%

Project 5: Audience Messaging (individual)                                                      25%  

Biweekly progress reports emails (individual)                                                   10% 



  • Compose, Design, Advocate (3rd edition); Anne F. Wysocki and Dennis A. Lynch, Pearson, 2018
  • Workplace Writing: Beyond the Text, Stephen Bremner, Routledge, 2017
  • Building Strong Brands, David Aaker, Free Press, 1995

Curriculum Vitae

Profile Pages

External Links